史蒂夫乔布斯:靠流程和制度做不出好产品

最后编辑于 2020年10月14日 创业

当公司规模变大之后,他们就想复制最初的成功。他们觉得只要遵守貌似拥有魔力般的流程,就能继续成功。于是他们开始在公司里把流程制度化。不久,员工就会迷惑于流程是否就是工作内涵。IBM就是这样走下坡路的。IBM拥有世界上最好的流程员工,但他们恰恰忘记了工作内涵。苹果也有这个问题,我们有很多擅长管理流程的人才,他们在工作内涵方面也不太醒悟。根据我的经验,我发现优秀的人才,是那些真正理解了工作内涵的人,但他们往往桀骜难驯。你需要容忍,他们明白工作的内涵。能够创造出伟大产品的,是工作内涵,而不是流程。

"When they start getting bigger, they want to replicate their initial success. And a lot of them think, 'Well, somehow, there's some magic in the process of how that success was created.' So they start to institutionalize process across the company. And before very long, people start to get confused that the process is the content. And that's ultimately the downfall of IBM. IBM has the best process people in the world. They just forgot about the content. And that happened a little bit at Apple, too. We had a lot of people who were great at management process. They just didn't have a clue about the content. In my career, I found that the best people are the ones that really understand the content. And they're a pain in the butt to manage! But you put up with it because they're so great at the content. And that's what makes great products. It's not process, it's content."
– Steve Jobs: The Lost Interview (2012), Director: Paul Sen

这段讲产品的话,感受非常深刻。这里的content,我翻译成了工作内涵。应该是指工作本质、核心目的,即通过创新和专注,创造出优秀的产品。什么流程啊、制度啊、考核啊、评测啊、乱七八糟的,往往会喧宾夺主,耗费太多精力。一句话,净整些没用的。

1024.com
Image from: Steve Jobs: The Lost Interview (2012)

乔布斯访谈视频:
Steve Jobs: The Lost Interview (2012)

登录注册后才能评论。