"The greatest people are self-managed, they don't need to be managed. Once they know what to do, they'll go figure out how to do it, they don't need to be managed at all! What they need is a common vision and that's what leadership is. What leadership is, is having a vision, being able to articulate that, so that people around you can understand it and getting a consensus on a common vision.
We wanted people that were insanely great at what they did, but were not necessarily those seasoned professionals, but who had at the tips of their fingers and in their passion the latest understanding of where technology was, and what we could do with that technology, and we wanted to bring that to lots of people.
So the neatest thing that happens is when you get a core group of, you know, ten great people, it becomes self-policing as to who they let into that group.
So I consider the most important job of someone like myself is recruiting.
We went through that stage in Apple where we went out and thought oh, we're gonna be a big company, let's hire professional management. We went out and hired a bunch of professional management. It didn't work at all. Most of them were bozos.
They knew how to manage, but they didn't know how to do anything! And so, if you are a great person, why do you wanna work for someone who can't learn from it? You know who the best managers are? They are the great individual contributors who never ever want to be a manager. But decided they have to be a manager, because no one else is gonna be able to do as good a job as them."